Ford Ecommerce Calculator (Canada) Rework

Project Overview

Canada had a long form to request an estimated payment. I was tasked with designing an interactive calculator.

Key Feature Updates:

Hiding Taxes (based on research/customer feedback)

Live number updates

Downloadable PDF

New use of of color

Minimizing information

Data

Dealers have seen an increase in customers saving this information and bringing downloaded copies of this information in with them to the dealership. No numerical data at this time.

My Role:

I worked with Legal, dealers, researchers and product team to design this pop-up calculator. Through research, we continue to make iterations.